Brand Alignment
Visual Strategy
Founded in 2014, the Martha’s Vineyard Builders Association has played an important role in strengthening the island’s construction and design industry through education, collaboration, and community engagement. Over the years, the organization evolved, expanding its presence and impact. However, its visual identity remained limited and no longer reflected its relevance or current positioning.
Challenges
Despite being active and well-recognized locally, MVBA lacked cohesive brand materials and consistent visual direction across its
communication channels. There was no structured system to support its growing presence in digital platforms, printed materials, or public-facing events. The challenge was to modernize the identity while respecting its history and to build a visual system that could adapt to future needs.
Solutions
The Vineyard Bridge led a process focused on understanding who MVBA is today and how it should be perceived moving forward.
The work involved preserving key elements such as the original logo and core colors while refining the design system to make it more versatile and consistent. The goal was to clarify the association’s visual expression, not to replace it.
This visual update marked the beginning of a new phase in the association’s development, setting the foundation for its values to be clearly reflected in its public presence.
Impact
MVBA now communicates with greater clarity and coherence.
The updated identity enhances the way the organization is perceived, providing a stronger foundation for engagement with members, partners, and the broader community.
The project prepared the association for future growth, ensuring its message remains aligned and recognizable in every context it appears.
